Product Design

Product design, development & technology. We create compelling user-focused solutions and make them with deep technical capabilities.

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Product Design & Development:

Product Design & Development is a very broad concept and if the proper approach is not taken, it can be a very costly and time-consuming process. At WB Engineering we take a very systematic approach to Product Design and Development. Starting with research, then working our way into the functional specification and design intent.

Once the project goals are mapped out and design intent is confirmed and approved by the client, conceptual designs will be created. The conceptual designs generated by our industrial designers will always take into consideration, feasibility, functionality, and manufacturability. During the conceptual design stage, WB Engineering will work closely with the client in order to ensure that we are working towards the same end goal. Combining Conceptual Design, and Functional Specifications, WB Engineering will work towards a client-approved conceptual design.

Once the conceptual design has been approved, WB Engineering will begin the engineering phase. During this phase, our engineers create digital prototypes of the product to virtually explore the product before it is ever built.

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Contextual Studies

Understanding the environment your product will be used is critical at the start of the product design process.

This phase of the design process allows us to gather the necessary information to discover insights into the people, cultures, brands, markets, trends and technology related to your industry. Research findings allow us to make propositions that can compete and be disruptive in your marketplace.

During the research and planning stage, we use a range of methods which may include; contextual studies, ethnographic research, ergonomic assessments, usability testing, research of competitors, focus groups, trend analysis, and patent search.

Innovation Strategy

Innovation is fundamental to securing a market opportunity and to leap frog competitors.

Intellectual property is seen as a major factor towards commercial success and WB Engineering has over 10 years experience in creating IP to help businesses thrive.

A tailored development strategy built around product, market and the business needs sets the foundations for the design objectives.

Market Intelligence

Understanding the current landscape within the target market allows a clear-cut direction in which to take your product.

Our research team will undertake in-depth market analysis to gather current information about the intended target market for your product. We can identify the emerging social and cultural trends which affect consumer behavior.

Human Factors and Usability

Innovation is fundamental to securing a market opportunity and to leapfrog competitors.

Intellectual property is seen as a major factor towards commercial success and WB Engineering has over 10 years’ experience in creating IP to help businesses thrive.

A tailored development strategy built around product, market and the business needs sets the foundations for the design objectives.

Conceptual Design

Concept design is about deciphering and resolving the design requirements – distilling a sketch of an idea into a viable, usable product within the commercial realities and design objectives.

During this phase the focus is specifically on the overall styling and functional detail of the product. Our talented industrial designers and engineers collaborate together to explore different ideas which are presented through creative sketches, renderings and outline CAD models.

What does digital prototyping stand for?

A digital prototype is a fully detailed computer-aided design (CAD) of your product, which allows us to design, iterate, optimize, validate, and visualize your products digitally, throughout the product development process. It will include details such as material selection, assembly details, OEM components, surface finishing, color, material properties, etc.

Digital Prototyping goes beyond simply creating product designs in 3D. It allows our engineers to give a way to assess the operation of moving parts, to determine whether or not the product will fail, and see how the various product components interact. By simulating and validating the real-world performance of a product design digitally, WB Engineering can reduce the number of physical prototypes needed before a product can be manufactured.

What does this mean?

This is what differentiates WB Engineering from other product design companies. While these companies use the traditional product design process which is DESIGN-BUILD-TEST-FIX (Many times over). WB Engineering, instead uses Digital Prototyping which changes the traditional product design cycle to DESIGN-ANALYZE-TEST-BUILD

Why do you need a design with this level of detail?

Studies show that by using Digital Prototyping to catch design problems upfront, manufacturers experience fewer change orders downstream. If all possible, WB Engineering leaves little to chance. With products as simplistic as a cell phone case to medical devices, the same due diligence is taken. We have the ability to analyze your part digitally to ensure the product will perform under stress, find failure points, optimize for manufacturability to cut cost and improve product performance, etc. This level of detail gives your project a much higher level of success because there will be less errors, more efficiency and shorter lead times when you manufacture your product, in turn saving a significant amount of money and time.

Our Product Design Services

Medical Devices

Consumer Products

Product Design Services

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